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New Look Lower VOCs



New Look – Better Products

Soon, you will begin to see changes in the labels and packaging for Proceed products. 
We have redesigned the label to update the look and to increase the legibility of the product information. Eliminating the photographic images and moving to a more graphic design also allows us to print the labels entirely in-house.  
We will also be phasing out the existing one-gallon pail and moving to a new plastic paint can. Because of the sleeker profile, these cans take up less shelf space, fit easily into paint shakers, and are “rimless,” so there is no metal rim for colorant to get trapped underneath when mixed or shaken, and it is easier to remove all of the contents. In spite of being lighter weight, the new plastic cans are less prone to failure and rupture in shipping than the older pail that they replace. 
As the new labels and containers are implemented, the old and new containers and labels will co-exist in inventory. 
New Lower VOC Content in Proceed Textures 
California’s South Coast air quality management district (SCAQMD) has been at the forefront of regulatory efforts to decrease the levels of VOC’s (volatile organic compounds) in architectural coatings. New and more stringent regulations are typically implemented there first, and are ultimately adopted by the rest of the state, and later by the remainder of the country. New regulations have just been published that will ultimately have a far-reaching impact on faux finish products. This latest iteration of regulations has expanded faux finishes to five VOC categories from one and will require that all “trowel applied textures” contain less than 50 grams per liter of VOC’s by 2014.  
Accordingly, we have reformulated all Proceed textures that are not already below the 50 grams per liter limit to meet these new regulations and plan to put these formulas into production in September. We are completing evaluations of product scale-up batches and, so far, have not seen any difference in performance, application characteristics, or tint strength as a result of these changes. 
Improvements in Metallic Mediums 
Proceed Metallic Mediums are undergoing reformulation to improve the appearance of the finish, ease of application, and durability. The changes will have an effect on tinting strength, so we will be documenting any changes that need to be made to existing color recipes in a future newsletter. 
As the new formulas go into production in September, we will introduce 1-quart sizes of the Metallic Mediums, in addition to the gallon containers.
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